The India.
The India is kindly assertive, neutral but not nothing. Quietly present, don’t mistake it’s simplicity for lack of presence. Made to adapt and shine and take on oodles of personality given context and setting. Equally suited to a botanical garden space as a neon bedecked warehouse, the type does the talking.
Personality:
Bold but elegant, confident, creative, earthy, expressive, classic, authentic, thoughtful, simple, utilitarian, industrial.
Colours:
An Eames / House Industries inspired colour set. Confident colours that are expressive yet unassuming. Grey, cream, green, black, white, indigo, claret. Simple earthy tones.
Geographic origin:
Equally happy in city or wilds. A world traveller, observant nomad.
Design notes.
Using our standard house off-white card stock and brown ribbed envelopes for the core collection presents a timeless and stylish image.
Reliant entirely upon type for its visual impact this suite pairs a bookish italic with a bold and industrial typeface in all caps for a comfortable contradiction.
Flat printed with vegetable based inks / Mohawk Loop Snow 100% recycled paper stock / Eco-craft 100% recycled stock brown ribbed envelopes
"We’re fools whether we dance or not, so we might as well dance!"
- Japanese proverb -
Shop The India Collection.
Personalise and Customise goods coming soon.
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